American Consumer Satisfaction Index or ASCI publishes a report about the industries rendering consistent high quality of service for their customers. To get a place in this list companies need to set a high level of standard to satisfy their customers with immaculate quality of product and service consistently over a significantly prolonged period of time. "Quality is what the consumers dictate as quality" - according to the philosophy of total quality management. So the satisfaction of the customers is the parameter to determine the quality of service for any company.

General Electronic: GE was placed on the top of the list for best customer service category. They scored a stunning 81 points with a Q2 2006 score of 82. Their great success came along the way especially because of the blog which was a great way to keep in touch with their customers, receive feedbacks from them and take measures to satisfy their needs.

According to Jeffrey Immelt, the COE of General Electronic group speaks highly of the program GE Six Sigma Black Belt/ management Experts, which was set out to foster clients' satisfaction. Their intention to help the customer by "streamlining processes, cutting costs and increasing profit margins - all free of cost" is clearly the key to their success.

Apple: Apple had a baseline score of 77 out of a total of 100. This is another company that set example of top notch customer service scoring 83 in the second quarter of 2006. The reason behind Apples success was revealed by Computer World- "The Company's focus on product innovation and customer service has won it a cadre of famously loyal customers, unlike any other PC vendor".

Toyota: Toyota is the big name under the automobile category with a baseline score of 79 with ASCI. Toyota emphasizes on total quality management for the ultimate satisfaction of their clients and applying the measures strictly made them such a trusted name in the automobile group. Customers need not be offered discounts to go after the brand. Toyota certainly is the "envy of other manufacturers" right said Katheryn Potterf.

Google: It was so obvious for a company like Google to find its place in the top list of companies with highest level of customer satisfaction. Google scored 81 in the second quarter for their uncompromised quality of service and commitment to satisfy their customers' needs. The searchers are not only satisfied with the results but also like the way Google comes up with new and innovative services almost on a regular basis.

Southwest: Southwest is one of the other most reputed companies, reputed for their excellence in providing high degree of customer care. ASCI score for Southwest was 78. Even though their vision is a bit different the result definitely shows that it was worth. They believe that if the employees are satisfied they will take the brand to the place where it will be admired by everybody. Therefore employees are enthusiastic and honest with their efforts to serve the company.

When we view the whole scenario at a glance, it will reveal the old truth that, customers don't only look for great products but they seek for professional and easily accessible effective customer care services. All the companies in the top positions including Google, Apple, Southwest, GE and Toyota take their customers' satisfaction with utmost importance. The greatest achievement of those brands are not the profits but the trust of numerous clients.

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