It is a big mistake to think that you don't need to prepare for an interview unless you are selected to attend one. The problem is that most job seekers don't bother themselves with studying the company they are applying to because they don't think they will be selected. But the matter of the fact is that studying the company can actually help you create a better resume and cover letter since you will be able to effectively address the issues and concerns of a potential employer. Besides, it is always good to know what employers seek to find out about you...
Preparing for an Interview
The preparation for an interview usually goes like this: job seekers look up the information about the company found online and then prepare the answers to the most popular questions. We won't be listing these questions but will try to help our readers understand what is behind those questions. It is important to know what hiring authorities are really interested in when they ask certain questions. 
The very first thing they are interested in whether you can do the job. It is nothing new, but some candidates still fail to prove they are capable of doing the job well. In order to demonstrate that one needs to understand the nature and requirements of the job applied for. Start from the job advertisement - you will probably find the key requirements and specifications. Researching the company's website as well as social network accounts (especially LinkedIn) will help you gain a better understanding of what the company needs. Are you going to be a good fit for the team? - this is an important aspect of every job interview. Hiring authorities always keep in mind the general team performance.
Each company has its own philosophy, culture and set of values. And it is important for employers to have employees who will share those ideas; this way the productivity of employees won't be low. Also, there is probably certain culture within the team and it is important that you will be able to blend with the team well. So your character, trains, and habits can also play a great role in the interviewing process. Lastly, interviewing authorities will always try to understand your motivation for taking the job. There can be many reasons why people want to get a specific position. Identifying your true motivation to get employed can help employers understand whether you be a good fit for the position. If you have done your research about the company then you should know what kind of people they are looking for and it should be easier for you to answer this kind of questions.
